Homogeneity: Corporate-made

The media massively targets females with its focus on fashion and gossip related news stories or tabloids. This type of media derives from private investment by companies in order to portray women of “high culture” in specific and intriguing attire or manners. Such portrayals incite the public into buying the product being advertised. Over the centuries, media focus has significantly influenced the female kin. In some individuals, it has led to the development of the belief that superficiality is the most important aspect of a female. Such views and publicity campaigns has led to the stereotype that women are flamboyant and self-indulged, reinforcing centuries-old discrimination and perception as inferior by men. In her essay “Pink Think,” Lynn Peril explores said subject and defines it as a continuing modern trend that has given many women the mentality that “there is a standard of behaviors to which all women, no matter, age, race, or body type, must aspire.” Peril makes a valid assertion; “pink think” is a continuing, modern occurrence that is demonstrated by the behaviors—particularly in the marketing fields—of fashion companies and the early indoctrination of girls that a particular set of values must be followed. The actions of many modern industries demonstrate the prevalence of the “pink think” described by Peril. Companies fervently target females in their advertisements. They do this particularly through celebrity testimonials and bandwagon appeal. The first tactic refers to the usage of a famous, well-known celebrity in order to promote a product and the latter to the depiction of the majority of the populace utilizing the product. For example, a company might utilize a music icon such as Taylor Swift to promote a female skin care line. Most people know who she is and admire her for her glamour. Many females would be inclined to buy the product in order to look like her. That is to say, that “think pink” partially derives from a psychological manipulation of companies through the usage of social icons. Furthermore, in the same lines of psychological manipulation, bandwagon appeal further demonstrates the still prevalent stereotype of the homogeneity of females. Many ads run along the line of “Discover what millions of women have,” indulging the female viewers to utilize the advertise product in order to fit into the common mold that every women must follow.

Moreover, although advertisements depict the “pink think” manner that derives through the movement of social trends, the usage of mainly pink in girl’s toys demonstrates an early indoctrination of the “pink think” values that sets the foundation for later manipulation and assumption of fragility. Boys tend to have a wide array of toys from different colors, while girls’ are primarily pink and feminine. At a young age, this inculcates in them the belief that there is only one type beauty, that being, superficiality and a set of particular and specific values. In addition, many television programs targeted a children still shows the traditional fragility of girls and the need for a male protector. Again, this reinforces their inferiority and, at a young age of exposure, brainwashes said belief. “Pink think” is a prevalent concept. Women are drawn to lurid lifestyles through early exposure and continuing propaganda. From an early age, they are taught about superficiality and homogeneity of the female kin and are reeled further in through advertisement, hindering their advancement in society. When someone like Hilary Clinton does not follow the feminine norm, she is criticized for dressing poorly; however, people fail to realize her achievements as a public servant and diplomat.